Privacy policy

Last Updated: September 9, 2026

Introduction

Excuse Wines & Spirits, Inc., a wholly-owned subsidiary of Chilco River Holdings, Inc. (OTC: CRVH), trading as Excuse Spirits (“we,” “us,” “our,” or “Company”) respects your privacy and is committed to transparent data practices. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://excuse-spirits.com), create an account, sign up for communications, or purchase our products.

In conjunction with our partners — including licensed beverage distributors and retailers, fulfillment companies, payment processors, and technology platforms — we collect and use your Personal Information in the normal course of business for the purposes outlined below.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.

1. Collection of Information

We collect personally identifiable information, including but not limited to:

• Names and contact information (email addresses, postal addresses, phone numbers)
• Age verification information (to confirm you are 21+ years old)
• Payment information (processed securely through third-party payment providers; we do not store full card numbers)
• Shipping and delivery information (to fulfill your order)
• Account information (if you create an account with us)
• Communication preferences (your opt-in/opt-out preferences for email and SMS marketing)
• Product preferences and purchase history
• Device and usage information (IP address, browser type, device type, pages viewed, referring site)

This information is collected:

• When you place an order
• When you create an account
• When you subscribe to our newsletter or text messaging program
• When you enter a giveaway, survey, or event signup
• When you contact us for customer service
• When you interact with our social media pages or advertisements
• Through cookies and tracking technology (see Section 2 below)

2. Cookie and Tracking Technology

Our website uses cookies, pixels, and similar tracking technologies to:

• Track browser type, operating system, and user behavior
• Understand how visitors use our site and improve your experience
• Personalize the site for visitors and remember your preferences
• Measure site traffic and marketing effectiveness
• Facilitate marketing, retargeting, and analytics

Types of cookies we use

• Essential cookies (required for site functionality, cart, and checkout)
• Performance cookies (analytics and site improvement)
• Marketing cookies (to personalize ads and offers, including on third-party platforms)

You may disable cookies through your browser settings, though this may limit your ability to use certain site features. We also honor Global Privacy Control (GPC) signals where required by law.

3. Use and Purpose of Information

We use your information to:

• Fulfill orders and process transactions through secure payment providers
• Verify age compliance (you must be 21+ to purchase)
• Deliver products and provide shipping/tracking updates
• Establish and maintain communication with you (order confirmations, shipping updates, customer service)
• Respond to your inquiries about purchases, accounts, and services
• Marketing purposes (newsletters, text messages, special offers, product recommendations) — only with your consent
• Prevent fraud and suspicious activity
• Meet legal and regulatory requirements for alcohol sales
• Improve our website, products, and customer experience through analytics

4. Legal Basis for Alcohol Sales

As a seller of alcoholic beverages, we collect and use certain information to comply with federal and state alcohol laws:

• Age verification (you must confirm you are 21+ years old)
• Delivery address verification (to ensure delivery only to states where we can legally ship)
• Identity confirmation (as required by law, including adult signature at delivery)

By using this site and placing an order, you represent and warrant that you are 21+ years old and legally permitted to purchase alcohol in your state. Orders are fulfilled by licensed retailers and shipped only where permitted by applicable law.

5. Sharing and Disclosure of Information

We may share your information with:

• Licensed alcohol distributors and retailers (to process and fulfill your order)
• Payment processors (to process your transaction securely)
• Shipping and fulfillment partners (to deliver your order)
• Email and SMS service providers (to send you transactional messages and marketing you’ve opted into)
• Analytics and advertising providers (to understand how our site is used and to reach relevant audiences)
• Professional advisors (accountants, attorneys, and auditors, under confidentiality obligations)
• A successor entity in connection with a merger, acquisition, or sale of assets
• Legal and law enforcement (when required by law, or to protect against fraud)

We may also share aggregate, anonymized data (data that does not identify you personally) with partners for business analysis and improvement.

6. Data Security

Your personal information is kept secure through:

• Encryption of sensitive data in transit (SSL/TLS protocols)
• Secure payment processing through trusted, PCI-compliant third-party providers
• Limited access (only authorized employees and partners with confidentiality agreements can access your data)
• Regular security reviews and updates

7. Data Retention

We retain your personal information only as long as necessary for the purposes described in this policy, including:

• Order and transaction records — as required by tax, accounting, and alcohol regulatory recordkeeping laws
• Account information — while your account remains active, plus a reasonable period afterward
• Marketing contact information — until you unsubscribe or ask us to delete it
• Website analytics data — typically retained in accordance with our analytics providers’ standard retention periods

When information is no longer needed, we delete it or de-identify it.

8. Your Rights and Choices

Marketing communications

• All emails and newsletters from Excuse Spirits include an “unsubscribe” link
• You can opt out of marketing emails at any time
• For text messages, reply STOP to opt out or HELP for help; message and data rates may apply
• Opting out of marketing does not affect transactional messages (order confirmations, shipping updates)

Access, correction, and deletion

• You may request access to the personal information we hold about you
• You may request correction of inaccurate information
• You may request deletion of your personal information, subject to legal recordkeeping requirements
• Email us at customerservice@excuse-spirits.com with your request

Cookies

• You may disable cookies through your browser settings
• You may opt out of certain tracking technologies, and we honor Global Privacy Control (GPC) signals where required

State privacy rights

Depending on where you live — including California (CCPA/CPRA), Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and other states with comprehensive privacy laws — you may have the right to:

• Know what personal information we collect, use, and disclose
• Request a copy of that information (portability)
• Request correction or deletion of that information
• Opt out of targeted advertising and of any “sale” or “sharing” of personal information
• Not be discriminated against for exercising these rights
• Appeal a denied request

To exercise any of these rights, contact us at customerservice@excuse-spirits.com. We will verify your identity before responding and may ask for information tied to your account or order history. An authorized agent may submit a request on your behalf with proof of authorization.

9. Third-Party Links

Our website may contain links to third-party websites, including social media platforms and retail partners. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any information.

10. Age Restriction and Children’s Privacy

Our products and this website are for adults 21+ only. We do not knowingly collect information from anyone under 21. If we become aware that a minor has provided us with personal information, we will delete such information promptly.

11. International Users

Our website and services are based in the United States, and our products are sold and shipped only within permitted U.S. jurisdictions. By using our site, you consent to the collection, use, and transfer of your information to the United States, where different data protection laws may apply.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by updating the “Last Updated” date and, when appropriate, by sending you an email notice.

Your continued use of our site after updates constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We will respond to your inquiry within 10 business days, or sooner where required by law.