FROM THE FIELDS OF AYOTLÁN TO THE DIAMOND.

Excuse Tequila Diamond Top Edition is a 100% agave, no-additives Reposado Cristalino produced in Ayotlán, Jalisco. Its story begins with the land and the Loy family’s generations of agave experience, then continues through fermentation, distillation, three months of oak resting and a final filtration to crystal clarity.

The Loy family’s relationship with agave dates to 1954, when seventeen-year-old Don Manuel Loy planted his first 3,000 agaves in Ayotlán. That field-first philosophy still guides the tequila today: quality begins long before distillation.

Excuse Tequila Diamond Top Edition is produced in Ayotlán, Jalisco, where the Loy family has built its agricultural and tequila-making legacy. The family began building its distillery in 2019 and produced its first batch of tequila in December 2021.

Agave is cooked, extracted, fermented and distilled before the tequila begins its time in oak. No additives are used. The finished profile is built through the agave, fermentation, distillation, oak resting and filtration process itself.

Excuse Tequila Diamond Top Edition rests for three months in oak, developing the character and depth expected of a reposado before moving to its final transformation.

After its time in oak, the reposado is carefully filtered to achieve its crystal-clear finish — preserving its aged character while creating the refined appearance that defines the Diamond Edition.